Diamonds Direct

Diamonds Direct owners Gary Sanchez and David Santos travel annually to Antwerp, Belgium, where they hand-select only the finest ethically-sourced diamonds to come back to the Sunshine State. We want you to feel at home while you shop. Even if you're just browsing, stop by for a complimentary glass of sparkling wine, a cold brew from our keg of Stella Artois, and a glass of our famous Saturday Sangria! Diamonds Direct is deeply rooted in the Tampa Bay area, assisting non-profit fundraising through custom design projects. You're sure to find a perfect St. Pete souvenir or gift here, with numerous exclusive pieces representing the city we call home. Diamonds Direct is also the exclusive home of The Sunshine Cut, a patented 97-facet diamond cut that outshines all others, and named after the Sunshine City. We welcome the opportunity to show you what makes us better than the rest. Stop in Diamonds Direct today.