Manana Co

A random act of generosity first placed Alec Cameron on a surfboard. No instruction, no rules, just a board and an offer to give it a try. Alec's journey in surf and wake has been like this-nobody to show him the dos or learn him the don'ts.

Most of Alec's childhood was spent in the water, but far from the ocean. He could wakesurf in Austiin, TX, but reaching ocean waves required Alec to travel. He did, early and often.

His travels gave Alec a fresh way of looking at life. Embracing passion. Devotion to craft. Never being in a rush. And a new desire: to build a new kind of board. One that performs at sea aand endures on land.