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What Are The Top GMB Ranking Factors?

If you want your business to rank high on the Google maps search or the Google web search engine, you need to understand the ranking factors considered by Google when ranking a business.

Some of these ranking factors are:

Primary Category

For starters, you need to ensure your business is under the right primary category. You should also add other categories so far that are relevant to your business. Still, you need to update your categories at regular intervals since Google also adds new categories regularly.

Keywords in Business Title

Most times, businesses that have highly descriptive words in their name perform better in GMB. For instance, a clothing retailer named “Lucy’s Clothing Boutique.” will rank better than one named “The Lion, The Witch, and The Wardrobe.”

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