Chokore Brand

Chokore is a premium yet accessible brand for men and women.
Chokore (चौकोर (Square)) is a design-led brand with a range of accessories, primarily for men and women, encompassing a blend of Indian traditional designs, a brand that is made in India, yet having a potential to appeal to global consumers.
While accessorizing is a very strong trend, there are no well-established brands offering accessories that can be tools of self-expression for consumers. Chokore has been conceptualized as a brand that fills this gap through its product offerings such as: Pocket Squares, Neck Ties, Tie & Pocket Square Sets and Women's scarves etc.