Jaiye Industries

Jaiye Dania is an experienced wellness consultant and solution-focused hypnotherapist. Jaiye began his relationship with wellness by frequenting his neighborhood GNC as a customer. His burgeoning career in bodybuilding coincided with his growth within the company, earning his pro card at Pittsburgh’s IFBB North American Championships in the Men’s Physique division.

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A strong desire for industry growth landed Jaiye in a position as a sales representative for another well respected wellness company, helping him develop a deep understanding of big picture market management, driving brand sales, and the significance of fostering brand loyalty among employees. With an especially comprehensive view of franchise business operations, Jaiye's commitment to learning has guided him to his current role as a Director of Franchise Operations for GNC in a market spread across the great state of Texas. He proudly advocates for mental and physical equilibrium in improving the quality of life; this knowledge and belief from GNC has taken him from stages across the country to the pages of esteemed publications like Flex Magazine.

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With a keen interest in human nature and the emotional drivers that influence our decision making, Jaiye is currently certified as a Business Coach and Consultant, an NLP Practitioner, an Advanced Sports & Exercise Nutrition Advisor, and notably, an RTT (Rapid Transformational Therapy) practitioner. RTT is a distinct, therapeutic approach that utilizes hypnotherapy combined with principles of cognitive behavioral therapy (CBT), neurolinguistic programming (NLP), and psychotherapy.