Primera Sports Poole

Primera Sports Poole is a family run business and one of the leading bike specialist shops in Dorset. We stock over 80 quality well-known bike brands, and our products range from mountain bikes and road bikes to electric bikes. Our team pride themselves on being knowledgeable, and have just as much passion for cycling as you do! We are dedicated to providing the best customer service possible, and support cyclists of all levels and abilities. Our bike shop not only offers specialist clothing and accessories in addition to our leading bike brands, but we will fit your new bike for free and offer a free service up to 8 weeks after your purchase. Discover our products by calling our friendly team on 01202 749674.