Ground Level Leadership

Demonstrating the practical side of business; showing others the possibility of how to cross the threshold from being dragged by the day to day operations to a business that is successful, satisfies your customers needs and creates an environment that is fulfilling to your own needs too. Why starting a business is not the same as staying in business and why you need to focus on what strong, everyday leadership looks like from the ground level up. How following values and ethics create strong employee alignment, leading to exceptional customer service and ultimately business longevity. Annette’s passion is people, and her in the trenches experience enables her to connect to managers and small business owners across the retail board, "in the trenches" experience