Personify Financial

We invented a new approach to unsecured personal loans.

Every year lenders say "no" to millions of people looking for unsecured installment loans. They say it's too risky to lend to anyone whose credit isn't "prime". All it takes is an accident, illness, or unexpected expense and some lenders won't lend to you. Even if you're working and paying your bills.

The problem isn't that you're too risky. It's that some lenders may just plug a few numbers into an old formula, and that's that. They don't look at the entire you.

We've invented a new way to let deserving people like you borrow the money you need at affordable rates.