Striking Fashion

As a fashion wholesaler, we are known better as "Desire". It is common to hear a fashion buyer on Kippax Street, doing their power walk through the rush hour with head tilted to one side on their phone while struggling with both hands to carry their stock, saying "I am at Desire" or "I am heading to Desire".Desire's team have been working hard since 1997. Having worked for some of Australia's leading chain company, our label Striking has captured a place in Australia nationally with wholesale fashion stores in Sydney, Brisbane and Melbourne.Our label, Striking is inspired to create a brand on its own which uses a wide range of mix and match, trendy fabrics and prints for both "must-have" casual-daywear and evening-cocktail-dresses.Striking incorporate the latest key trends and the range will often feature beautiful finishings, such as unique necklaces, fascinators, beads, sequins, feathers, shell, lace or leather as delicate, faux furs and exotic trims.