Borshch Electrical - Your best choice for household appliances

Boasting one of the largest showrooms in the country with over 1000 products on display, our flagship Birmingham store is by far the best place to find new freestanding white goods, and built in gas and electrical appliances.
Our family operated business, established in 1982, has thrived over the years, winning multiple industry awards. We are now firmly established as one of the countries leading independent white goods retailers. We excel in offering excellent customer service and fiercely competitive prices to the local community.
We understand a customers desire for choice, so we facilitate that need by having a superstore full of the top brands of all your kitchen appliances so you can pick and choose what you want.
We are one of many branches that have an amazing showroom, filled with the latest and greatest models, so if your unsure, why not come in and have a first person look so you can know you’ve picked the right appliance for you.
With a free onsite car park, extended warranty services, convenient home delivery, installation available, and having over three quarters of a million satisfied customers, you know you're in safe hands shopping at Borshch.