Silverpop, an IBM Company

Business Description = Silverpop, an IBM Company, is a cloud-based digital marketing provider that offers email marketing and lead management solutions. IBM Silverpop Engage uses customer data and individual behaviors to inform and drive personalized interactions in real time. By providing deep, behavior-based customer insights and an intuitive engagement engine, IBM Silverpop Engage reduces the complexity of omnichannel marketing and enables exceptional experiences for customers across the entire buyer journey.