Flatirons Running Inc.

Flatirons Running is a full-service specialty running store located in the Table Mesa Shopping Center of one of the nations most influential running communities, Boulder, CO. The business began its inception in 2009 being called In-Step. Family-owned by RL Smith and Tricia Vieth, In-Step offered a unique and personalized experience for the runner, focusing on the world famous custom insoles built by RL. RL has become known as the Foot Whisperer to many of his clientele with his impeccable ability to diagnose foot issues and resolve aches and pains with his ‘built on location’ custom insoles, tagged with years of experience in the running and cycling arena.

In 2014, the business expanded into what is now known as Flatirons Running. The combination of a full line of footwear, apparel, accessories, hydration and nutritionals, along with the custom insoles by RL, this is a store that you must visit to find exactly what you need to either get started, stay on track and stay healthy as a runner/walker/hiker!

Some of the popular lines you’ll find in the store include Asics, Altra, Brooks, Mizuno, Pearl iZumi, Saucony, Dynafit, inov8, LaSportiva, New Balance and Hoka One One. In addition to the already listed, we also have clothing from Moving Comfort, The North Face, Feetures and Darn Tough. Accessories, hydration and nutritionals from Soleus, Polar, Clif, Nuun, Skratch, Nathan, Ultimate Direction, Roll Recovery, OPTP and much, much more. A focus on our local distributors is important to us. You’ll find several of these brands are based right here out of Boulder, CO.

Flatirons RBusy day at Flatirons w/ Greg Weichunning has so much more than simply the products that occupy the displays however. The real experience comes from the best employees in the industry and the universal goal of the Flatirons Running team of supporting the community and offering you a high-class experience with remarkable knowledge about everything there is to know about running.